Interview with moumi
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Flux, Issue 74
Goodbye SUPERSWEET Digital. Hello SUPERSWEET Shop!
We’ve just cut the ribbon on our new digital shop and everyone’s invited!
SUPERSWEET has developed into a full-fledged digital shop, housing all our luxury off-beat brands under a stylish new roof, dedicated to a quicker, cleaner shopping experience at supersweetshop.com
It’s a zoo out there. That’s why we’ve focused on stylish simplicity – brands are easily browsed, viewed, sorted and bought, with customers invited to create personalised shopping accounts with options for Buying or Wish-listing. Shopaholics can enjoy discounts through our ‘Shopaholic Card’ loyalty scheme with ascending Deer, Rhino and Pony tiers. Fill up your digital shopping bags, create a complimenting wardrobe or simply buy a one off collectible – it’s up to you! We’re also open to feedback, so you can send us letters, cakes and photos via our Monkey Postman.
Since 2007, it’s been our mission to source the best ready-to-wear brands from around the world, stocking far afield as Hong Kong, (Yang Du), New York (threeASFOUR), Finland (IVANAhelsinki) and homegrown Sophie Hulme. Now in 2009, we’ve acquired a stock list of exclusive alternative brands, including Opening Ceremony, SteveJ & YoniP, Alexandre Herchcovitch and Spijkers en Spijkers.
Not forgetting our editorial paramours, we’ve dedicated a section of the website to our new magazine ZOO – an editorial jungle featuring all the best in fashion, art and music, kind of like we always did, except this time all rolled into one!
Here at SUPERSWEET, everybody wins. We’re not super sweet for nothing! As we always used to quip in the old days… “SUPERSWEET – it’s where the fun starts!”
If you would like more information, please contact gemma@supersweet.org.
LalaLove & The Face: A T-shirt Tribute | WIN ONE!
It’s been 6 years since 80s/90s style bible The Face folded, but its pop-culture legend lives on, echoing down through the minds of lemon-haired Donovan agitators until today.
Reviving its Y2K Fashion Special Edition cover, is this T-shirt by LalaLove hot off the press in 100% cotton worth an easy £22. The original came in a vacuum-sealed bag with 5 pin badges inside and the slogan SPUNK scrawled unbecomingly across it.
Celebrate 2 decades of style trends, pioneering photography, fashion, art, music and an archive of ‘finger-on-the-pulse’ youth culture by wearing its iconic cover with pride.
To kick things off, the T-shirts are stocked in our SHOP, but you can have a go at winning one in any size you want simply by following @SUPERSWEET on Twitter and retweet (RT) this post. The winner will be picked at random by our office cat Princess Michael.
R.I.P The Face – lest we forget.
SSx
Glam-rock cult for Steve J & Yoni P | Autumn/Winter 2010
“Steve J & Yoni P eschew traditional fashion” – Dazed and Confused
Steve J & Yoni P are set to hit cult status this A/W 2010 with their glam-rock infused collection. Starring silver zips, ziggy zebra prints, shimmy tasseled leggings and heavy duty drop-shoulder jackets, the cult of art-rock comes back from the brink with a 21st century make-over.
Legs stay skinny in cotton-knit leggings, striking emphasis on the rear with shimmying strips of contrasting deco tassels. Jackets and dresses ooze with slouching style through clever tailoring, zip and buckle detail, while zebra goes big and Bronx on drop-crotch pants. Expect exquisite wool, silk and cotton fabrics in 100% weave or knit.
These Korean-born master puppeteers of ready-to-wear fashion have proved an ongoing commitment to unique, interesting and accessible street-wear. This is the 3rd consecutive collection of Steve J & Yoni P we’re proud to stock. Winter is set to rock!
Steve J & Yoni P available to buy NOW from the SUPERSWEET Shop.
HI-RES IMAGES CAN BE DOWNLOADED FROM THIS LINK. | For more information, please contact gemma@supersweet.org.
Graduate in style with SUPERSWEET dresses – up to 70% off!
Peeps, it’s graduation day soon! Don’t blend in, stand out in style with the SUPERSWEET Shop. We know it’s your ‘ big day’, and after 3 years of sweating, studying and scrimping, it’s time for you to strike a pose in front of friends, family and Mr. Roberts from Lecture Hall 3. So throw your up your hats and shimmy out of those cloaks to reveal sparkles, stripes, dots and concept frills – all up to 70% off in our summer sale! Your grades might well be impressive, but what are grades without a well-dressed booty to wear them?
1) SteveJ & YoniP Waist Decorated Dress was £399, NOW £199.50
2) Noble Youth Mazaltan Pullover Dress was £165, NOW £82.50
3) Noble Youth Grenada Dot Dress was £162, NOW £81
4) Atelier 1 Conceptual Frill Neck Dress was £250, NOW £75
5) Spijkers en Spijkers Big Star Tunic was £314, NOW £157
6) IVANAhelsinki Eva Dress was £250, NOW 
£125
7) threeASFOUR Yes Dress was £299, NOW £149.50
And why not chose the perfect shoes to strut up to the Dean in when collecting your certificate? Opening Ceremony is the perfect fit with Bow Peep Booties, Pink Snakeskin Zip Heels and Sage Snakeskin Flats. Are you ready shoes? Then get walking… into the real world, suckers!
1) Opening Ceremony Tie/Dye Bow Peep Booties were £375, NOW £187.50
2) Opening Ceremony Sage Snakeskin Flats were £212, NOW £106
3) Opening Ceremony Dusty Pink Snakeskin Zip Heels were £275, NOW £137.50
4) Opening Ceremony Leopard Bow Peep Booties were £375, NOW £187.50
SUPERSWEET SUPER SALE! Up to 70% off all brands including Yoko Ono threeASFOUR!
It’s the moment we’ve all been waiting for – to cut the ribbon on summer’s biggest sale for 2010 – the SUPERSWEET SUPER SALE selling all brands up to 70% off!!
You might think we’re a little crazy, but we at SUPERSWEET love to spoil our customers rotten. Not only do we consider each and every one of you as uniquely special, but we know from experience our purses need a little rest from time to time! And yet our fine bodies deserve a good dressing up to strut through the season’s summer sass.
Come kit yourself out in globally sourced, luxury off-beat brands, including IVANAHelsinki, Spijkers en Spijkers, Noble Youth, Lu Flux, Opening Ceremony and Yoko Ono’s exclusive collection from threeASFOUR. All this and more!
And don’t forget – SUPERSWEET is still donating 10% to Wildlife Aid for every WILD marked item sold. So if you’re in the mood for animal prints and faux leathers, then support our furry (and feathered) little friends by purchasing some of our rwoooaaaarhing clothing!
Now, on the count of three jump in the air and shout HOORAH FOR SUPERSWEET’s SUMMER SALE!
One, two, three…
SS x
IVANAhelsinki – 30% off + WIN a Lydia Cotton Summer dress worth £259!
SUPERSWEET & IVANAhelsinki
proudly present
LEAVING CIRCUS
30% off for Spring/Summer 2010
SUPERSWEET has hit the big-top – we’ve teamed up with IVANAhelsinki to give away the ultimate summer prize: a Lydia Cotton Tunic Summer Dress worth a whip-cracking £259!
The competition will run throughout June in SUPERSWEET’s GAMES section. There’s also an exclusive Interview with principle designer Paola Suhonen plus some enchanting illustrations of her horse print dresses by Jo Cheung in our digital window display.
Leaving Circus is the ultimate summer wardrobe collection by IVANAhelsinki – an independent art and fashion brand bringing together Slavic melancholy and pure Scandinavian moods. It balances between bright arctic summer nights and endless winter sadness in a parade of performing ponies. Leaving Circus harks back to the surrealist designs of Elsa Schiaparelli’s notorious 1938 Circus Collection. Fanciful buttons, striking colours, precise tailoring and girlish pleats offer a whimsical, vibrant alternative to an enchanting summer solace wardrobe, transcending fashion silhouettes.
With all this on offer, you’ll want to join the circus, not leave it…
Fans of IVANAhelsinki’s Leaving Circus collection include Juliet Lewis and Beth Ditto.
For more information please contact Tiffany at tiffany@supersweet.org
For sample requests please contact Liz at liz@lizparrypr.co.uk
Rwoaaaaarrrrh! SUPERSWEET SALE supports Wildlife Aid
It’s summer time! And all Spring/Summer 10 collections are up to 30% off! But just to make this a little more special, we’re considering the British wildlife too…
So to coincide with our Summer Sale, SUPERSWEET is donating 10% of every item marked with Wildlife Aid logo in the sale to Wildlife Aid – a charity of vital importance for our furry little friends, and feathery ones too.
Some of our best loved animals are suffering in decline and as man-made activities take their toll, Wildlife Aid works around the clock to rescue and rehabilitate up to 20,000 wildlife incidents a year, ranging from traffic accidents to cases of deliberate cruelty. Thanks to the care and dedication of its volunteers, the charity’s success rate is extremely high.
If you love animals, clothes, or even clothes with animals on them, we can all help keep these precious creatures in purrfect health. Choosing to dress on the wild side not only supports our beloved animal kingdom, but kits you out in some really cool clothes too! Choose between luxury off-beat labels Spijkers en Spijkers, Opening Ceremony, Atelier 1, IVANAhelsinki, Mafia, LaLaLove and Noble Youth.
With prints in leopard and snakeskin; stag head jewelry, wolf Ts and much more, you’ll want to dig in your paws before the rest of the pack close in…
For more information, please contact Gemma on gemma@supersweet.org
Founded 30 years ago, Wildlife Aid is now one of the largest wildlife rehabilitation centers in the UK. Dealing with more than 20,000 wildlife incidents a year – ranging from road traffic accidents to cases of deliberate cruelty – the charity has developed an unrivalled expertise in all aspects of wildlife care and protection. The charity’s centre in Randalls Road, Leatherhead, is open 7 days a week, 365 days a year. Its aim is to treat, rehabilitate and then return its patients to the wild. Thanks to the care and dedication of its volunteers, the charity’s success rate is extremely high. No injured, sick or orphaned wild animal is ever turned away.
Praise be to Sunday’s Best! Jewelry now in stock
SUPERSWEET now stocks jewelry by Sunday’s Best Autumn/Winter 2010!
Praise be to Sunday’s Best! The Brooklyn-based jewelry house knows exactly how to dress a lady in her comely best, bedecking fingers, ear-lobes, wrists and necks in “soft understated beauty and painstaking detail” (Art Pulse).
Within two years of launching, designers Sophia Keleta and Samira Chung have charmed their way into cult status with a unique selection of handcrafted beauties. The duo’s top selling friendship bracelets are rendered in oxidized gold and silver, cast with a friendship knot inspiring us with adolescent nostalgia! Pendants become family heirlooms, suggestive of the beauty in overlooked objects.
Influences span the exotic—eastern patterns and heirlooms, vintage textiles, and Persian tapestries— infusing Sunday’s Best jewelry with intricate shapes, patterns and cut-out details.
With a palette of gold, oxidized silver, bronze and vermeil that also incorporates suede, Sunday’s Best straddles femininity and masculinity with jewelry that is delicate, but not dainty; possessing a soft, understated beauty, but also a dash of edge. Sophia and Samira have set out to create special, treasured pieces that will invoke the very pride and confidence one feels when donning their “Sunday’s Best.”
Sunday’s Best has featured in Teen Vogue, Observer Magazine, Lucky, Art Pulse and The Fashion Issue. Prices start from £60.
FOR HI-RES IMAGES, DOWNLOAD FROM HERE.
Highlights from the collection
SUPERSWEET Showroom 